193 episodes

Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!

Email Einstein Ingenious eCommerce Email Marketing by Flowium Vira Sadlak & Andriy Boychuk

    • Business
    • 5.0 • 55 Ratings

Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!

    Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales

    Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales

    193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day.

    Watch the video showcasing all email design examples here!
    You’ll Learn
    How to tie your products with your email marketing strategyOne segmenting strategy you should implement before Mother’s DayThe differences between marketing Mother’s Day in the UK, the US and CanadaEmail campaign ideas for even the least giftable industriesThe secret to conversion beyond discount incentivesAndriy and Vira’s top suggestion for optimizing your website this Mother’s DayResources Mentioned in This Episode
    How to Insert a Countdown Timer in an Email #99. How to Use Organic Content as an Opt-in for your eCommerce BusinessWild OneCleancultSephoraShock SurplusEverlaneDoe BeautySol de JaneiroBrilliant EarthIppolitaSteven AlanTuft & NeedleSamsungPostable    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    • 43 min
    How to Pick a Name for an eCommerce Business: 12 Best Practices

    How to Pick a Name for an eCommerce Business: 12 Best Practices

    192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.

    Watch the full episode!
    You’ll Learn
    The story behind Flowium’s brand nameThe first thing to consider when picking a name for your businessDomain value: Andriy and Vira’s insights on pricing Best advice on validating your brand name Amazon’s original name and why Bezos discarded itThe technical advice for choosing a strong brand nameOne thing to consider if you want to go international3 techniques for crafting stand-out brand namesTrademark and why it’s crucial to register your brand4 key resources for choosing a brand name + a walkthrough on how to use them  All mentioned resources are here!
    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    • 55 min
    Convert Instagram Followers into SMS Subscribers: Interview with HiTide

    Convert Instagram Followers into SMS Subscribers: Interview with HiTide

    191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!

    Watch the full episode here!

    You’ll Learn
    All about the HiTide processHow HiTide collects zero-party dataHiTide vs. ManyChat: similarities and key differences Tagging as a way to trigger an automation: how it worksExamples of automations triggered by taggingThe top reasons consumers unsubscribe from SMSEmail vs. SMS: the key differences in retentionSubscriber LTV: people who join organically vs. through giveaway posts Resources Mentioned in This Episode
    HiTideWHOOP appMr. Popper's Penguins (Newbery Honor Book)Dumb and Dumber (1994)Mr. Popper's Penguins (2011)Shopify Attentive | Personalized Text Messaging for Innovative Brands Postscript - SMS Marketing and Sales for Shopify BrandsKlaviyo: Marketing Automation for Email Marketing, SMS & CDPInstagram Chat Marketing Made Easy with ManychatGorgias: Customer Service Made Easy for Online StoresSuperBonsai - SuperHuman Alcohol RecoveryHiTide Case Study: How SuperBonsai Jump Started Their Postscript List at a Cost of $0.24 Per SubscriberNADS Organic Underwear – NadsBottomless - Your Products Always In Stock Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    • 43 min
    Boosting eCommerce Success with Disco

    Boosting eCommerce Success with Disco

    190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business.

    Watch the full episode here! 

    You’ll Learn
    How Disco helps you boost your AOVDisco’s pricing model and its advantages to users How Disco helps you navigate competitionThe backstage of Disco’s data collection processHow you can leverage Disco to grow your email listResources Mentioned in This Episode 
    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    • 45 min
    Email Marketing for Nonprofits with charity: water

    Email Marketing for Nonprofits with charity: water

    189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.

    Watch the full in-person episode here!

    Interview Questions
    What is charity: water about and what are your values?What technology do you use to manage projects at charity: water?How big is your retention team?Is the concept of retention different for NGOs?Are there marketing channels where you put more resources than others?How do you leverage email marketing to reach potential donors?How do you grow your email list?Do you collect zero-party data?What ESP do you use?What email automations do you use?Do you use a loyalty program? Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    • 45 min
    How to Start an eCommerce Business

    How to Start an eCommerce Business

    188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture.

    Watch the full in-person episode here! 
    You’ll Learn
    The reason Andriy is doing it now, after 7 years in eCommerceAndriy’s top advice for choosing a nicheBuilding from scratch vs. buying an existing business: pros and consGetting started: research tips and key considerationsOur co-host Vira’s top tips for market research and analysisHow Andriy plans to validate his conceptChoosing the right eCommerce program: what to considerProduct sourcing models and which one Andriy is choosingMacro- or micro-influencers for a new eCommerce businessLegal considerations when starting eCommerce business  Click here to check all the mentioned resources in this episode.
    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    • 45 min

Customer Reviews

5.0 out of 5
55 Ratings

55 Ratings

:’)))))))))))))) ,

A Must-Listen for Email Marketers!

Whether you are experienced or just starting out this podcast is a great source of information for successful email marketing!

HadisTop ,

This is amazing!

Neither YouTube nor Google could’ve given me the information i found here. These podcasts are the best way to teach the tips and tricks you need to succeed!

Leigha876 ,

Really practical tips

Such great and easy to use tips. Keep up the good work !

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